Is The Credit Crunch As Bad As You Think?

I’m not sure who originally wrote this but it’s very appropriate to the times…

The Man Who Sold Hot Dogs

There was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes so he read no newspapers.
But he sold good hot dogs.
He put up signs on the highway telling how good they were.
He stood on the side of the road and cried, “Buy a hot dog, mister?
And people bought.
He increased his meat and bun orders.
He bought a bigger stove to take care of his trade.
He finally got his son home from college to help him out.
But then something happened.
His son said, “Father, haven’t you been listening to the radio?
Haven’t you been reading the newspapers?
There’s a big depression.
The European situation is terrible.
The domestic situation is worse.”
Where upon the father thought, “Well, my son’s been to college. He reads the papers and he listens to the radio, and he ought to know.”
So the father cut down on his meat and bun orders, took down his advertising signs, and no longer bothered to stand out on the highway to sell his hot dogs.
And his hot dog sales fell almost overnight.
“You’re right, son” the father said to the boy.
“We certainly are in the middle of a great depression.”

I’m not saying that it’s not tough at the moment for some businesses. But just make sure that any action you take in response to the downturn is positive and based on real figures and not just media led.

You may also find this post interesting… How Great Marketing Can Multiply Your Profits By 100% or More

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